The Virtual Sports Fan Report 2024

AI, WEB3, Metaverse, and beyond…
Unleash the revolution of a new digital era in virtual sports fan engagement

Our Benchmark Report is Now Available

Get a glimpse into the performance of major sports clubs’ websites, such as FC Barcelona, Manchester United, Bayern Munich, New York Yankees, and more.

Q1

Benchmark Analysis

Discover insights from over 200 sports club websites and socials globally.

Q2

Insights & Innovation Cases

Explore innovative strategies from participating partners, club and brands.

Q3

Virtuality & Fandom

Discover how to engage users in the web3 era with a virtual website plug-in.

Q4

Final Outlook & Results

Get an in-depth engagement analysis based on Fanzone data.

Partners
discover moments
discover moments
discover moments

"The final objective of technology is connectivity. Web3 offers a unique opportunity to connect at a more fundamental level, where athletes, fans, and other stakeholders don't just interact but become partners in new monetization possibilities, sustainable value-creation opportunities, and decision-making processes."

Marko Kowalewski

CEO of Starzz

"I believe that in sports, as in life, innovation is the key to staying ahead of the game. Those who embrace change are the ones who will excel. As leaders, it's our responsibility to foster a culture of innovation, empowering our teams to push boundaries and strive for improvement. It's not just about winning on the scoreboard - it's about innovating, adapting, and achieving greatness."

Dieter Kalt

Austrian Former Professional Ice Hockey Player

"Given that the Mina Cup is a youth tournament attracting audiences aged 16 and under, exploring innovative strategies to engage young athletes and their fans is crucial. As they are familiar with virtual worlds through gaming and similar digital adventures, we want to enrich the tournament with immersive experiences resonating with their interests."

Chris Brown

Founder of the Mina Cup

"It is notoriously difficult to explain a 3D phenomenon using 2D media like slides. Get headsets, open up a wallet, ... and dive into it. Only when you expose yourself to these technologies you will find relevant use cases."

Tibor Merey

Managing Director and Partner at BCGx

"Live sports data epitomizes the nexus of innovation, where real-time insights fuel the evolution of the sporting experience. In leveraging disruptive technologies, we not only enhance the excitement of the game but also redefine how fans, athletes, and stakeholders engage with the dynamic landscape of sports."

Rainer Geier

Sportradar

"The final objective of technology is connectivity. Web3 offers a unique opportunity to connect at a more fundamental level, where athletes, fans, and other stakeholders don't just interact but become partners in new monetization possibilities, sustainable value-creation opportunities, and decision-making processes."

Marko Kowalewski

CEO of Starzz

"I believe that in sports, as in life, innovation is the key to staying ahead of the game. Those who embrace change are the ones who will excel. As leaders, it's our responsibility to foster a culture of innovation, empowering our teams to push boundaries and strive for improvement. It's not just about winning on the scoreboard - it's about innovating, adapting, and achieving greatness."

Dieter Kalt

Austrian Former Professional Ice Hockey Player

Be part of a revolution and join the study today

Join top industry pioneers from sports, media and academia to discover the opportunities of a new digital era

Showcase your company in the Virtual Sports Fan Report.

Integrate a virtual Fanzone
plug-in
. It’s free for you!

Get your own dashboard.
Track, test and learn.

Download the report